Mustafa Jawhary, Product & Narrative Strategy Designer

Who I am

Product and design leader with 14 years building AI-native products across the GCC. Co-founded two ventures — Darrzeh, an on-demand laundry platform, and 369 Network leading both product strategy and design from zero to launch. Currently leading AI agent design at Analog.io for professional sports teams. I work at the intersection of product strategy, design systems, and human-centre AI focused on the decisions that happen before the interface.

Core Skills

AI-driven Design, Human-Centric Design, XR/MR Design, Product Strategy, UX Research, Prototyping, Wire-framing, Usability Testing, Design Systems, Visual Design, User Personas, Storyboarding, Product Management, Figma, Agile & Scrum Methodologies

Work Experience

Dec 2023 – Present

Senior Product Designer lead | Analog.io

Abu Dhabi, UAE

Lead the design of AI-powered sports solutions in collaboration with elite teams like the Emirates UAE Team and ADQ, supporting performance coaching and predictive analytics.
Drive human-centric design for AI agents and systems that interact seamlessly with users in physical and digital contexts.
Design AI-powered platforms and agents integrated with robotics and automation workflows.
Lead UX strategy for mixed reality applications, building XR interfaces that enhance decision-making in real-time environments.
Conduct user research and usability testing in complex, high-performance scenarios including athletic and operational domains.

Visual example 2 of design work - wall of paintings

Visual example of design work - rainbow sculpture

visual example 3 of design work - two tone sculptures

Jan 2021 – Nov 2023

Product Designer lead | Nana.sa

Dubai, UAE / Rhyad, KSA

Lead the design of AI-powered tools for supply and operations, including autonomous agents that optimize order fulfillment.
Spearhead the user experience design for solutions integrating AI agents and robotics in stores and warehouses.
Design human-in-the-loop systems to balance automation and user control, ensuring a human-centric experience across all touchpoints.
Collaborate with cross-functional teams to translate complex operational needs into intuitive digital interfaces that enhance efficiency and reduce operational cost (CPO/COP).

Feb 2018 – Dec 2020

Senior Product Designer | Majid Al Futtaim / Retail

Dubai, UAE / Rhyad, KSA

Built design systems and harmonized B2C and store platforms into a seamless omnichannel experience.
Conducted user research, usability testing, and stakeholder collaboration.
Developed prototypes, analyzed behavioral data, and supported tech alignment.

Oct 2016 – Feb 2018

Senior UI/UX Designer | Amazon.ae / Souq.com

Dubai, UAE / Rhyad, KSA

Designed core experiences across fashion, supermarket, and Amazon Global Store.
Participated in launching R-to-L Arabic experiences on mobile platforms post-acquisition.

Mar 2015 – Oct 2016

UI/UX Designer | Samsung Electronics R&D Center

Dubai, UAE / Rhyad, KSA

Designed apps and internal systems for mobile, wearable, and TV experiences.
Collaborated with engineering and business teams to deliver global user-facing solutions.

Mar 2014 – Mar 2015

Graphic, UI/UX Designer | HungerStation.com

Dubai, UAE / Rhyad, KSA

Created brand identity including logo, posters, and social media presence.
Designed mobile and web experiences from the ground up.

Mar 2014 – Mar 2015

Middleweight Graphic/UI Designer | Namshi.com

Dubai, UAE / Rhyad, KSA

Designed UI and visual language for the first version of the Namshi mobile app.
Contributed to visual identity and digital branding.

Jan 2011 – Dec 2013

Junior Graphic/UI Designer | Startappz / N2V

Dubai, UAE / Rhyad, KSA

Created UI designs across various devices and digital platforms.
Built foundational design skills in layout, branding, and screen-specific specs.

Consultation Experience

Mar 2021 – Jul 2022

Co-Founder | Product Design & Management |

Darrzeh

Dubai, UAE

Led the full redesign of mobile apps, supplier portals, and customer-facing channels.
Conducted competitive analysis, user interviews, and usability testing.
Designed AI features to personalize user experience and improve logistics.

Education

2007 — 2011

B.A. in Design and Applied Arts | Yarmouk University

Jordan