Who I am
Product and design leader with 14 years building AI-native products across the GCC. Co-founded two ventures — Darrzeh, an on-demand laundry platform, and 369 Network leading both product strategy and design from zero to launch. Currently leading AI agent design at Analog.io for professional sports teams. I work at the intersection of product strategy, design systems, and human-centre AI focused on the decisions that happen before the interface.
Core Skills
AI-driven Design, Human-Centric Design, XR/MR Design, Product Strategy, UX Research, Prototyping, Wire-framing, Usability Testing, Design Systems, Visual Design, User Personas, Storyboarding, Product Management, Figma, Agile & Scrum Methodologies
Work Experience
Dec 2023 – Present
Senior Product Designer lead | Analog.io
Abu Dhabi, UAE



Jan 2021 – Nov 2023
Product Designer lead | Nana.sa
Dubai, UAE / Rhyad, KSA


Feb 2018 – Dec 2020
Senior Product Designer | Majid Al Futtaim / Retail
Dubai, UAE / Rhyad, KSA



Mar 2014 – Mar 2015



Mar 2014 – Mar 2015



Consultation Experience
Mar 2021 – Jul 2022



Education
2007 — 2011











